Research Communications

Our #1 job in Research Communications is to help showcase your research for the public. We do this by working with our colleagues around the university, especially in UGA Marketing & Communications, to create compelling research stories and images, and then deploying that content through the best channels we have available.

It all starts with you, the researcher. We want you to feel comfortable not only in telling us when you have a great story to tell, but also in being one of the storytellers. The resources on this page are intended to help you learn techniques to effectively communicate your work to a broad audience.

To work with us, just drop a note to michael.terrazas@uga.edu, and he’ll be back in touch within 24 hours.

• A Scientist’s Guide to Talking with the Media
  Tips on how to translate abstract concepts into concrete metaphors, craft sound bites, and prepare for interviews. Union of Concerned Scientists.
• Communicating Science in a Post-Newspaper Era
  NPR interviews on how the Internet is filling the gap of science news.
• Communicating Science to the Public
  Stony Brook University offers courses for current and future scientists and health professionals who want to communicate more effectively about their work.
• Escape from the Ivory Tower
  A frank, practical, and entertaining guide that explains how to engage your audience and explain why a particular finding matters. This book helps connect the worlds of science, journalism, and policy.

Books

• “Don’t Be Such a Scientist,” Randy Olson
  A former scientist’s humorous explanation of why scientists often have difficulty communicating with the public.
• Explaining Research
  A comprehensive book on explaining your work clearly to important audiences.
• The Chicago Guide to Communicating Science

Tools

• Media Interview Tip Sheet