September 17 – October 29 

Tuesdays, 4-7 p.m.

The fall 2024 Innovation Bootcamp program will examine the unique challenges faced by veteran innovators and entrepreneurs.

Curriculum will include a mixture of learning sessions, group projects, and one-on-one coaching.

The program will be held at the Delta Innovation Hub, UGA’s faculty startup incubator, located at 210 Spring St., Athens, GA 30602.

Apply here!

Session 1: September 17 – Entrepreneurship: The Journey of Self; Identifying your “Why”

• Identify your “Why” and pitch application
• Market Research and Identifying your Customer

Session 2: September 24 – Marketing & Branding Workshops

• Workshop Breakouts (choose and rotate through three 45-minute sessions)
  • Collaborations, Content, and Creative Marketing
  • How to Define your Brand
  • Customer Journey through Google Business and Website
  • Sustainable Marketing for the Busy Entrepreneur
  • Marketing Plan/Strategy through Ideation
  • Marketing Strategies besides Social Media
• Marketing & Branding Panel Q&A

Session 3: October 1 – Pitching & Leadership Self-Assessment

• Storytelling Your Pitch
• Working Genius Assessment & Activities

Session 4: October 8 – Down to Business Workshops

• Workshop Breakouts (rotate through three 45-minute sessions)
  • The Mechanics of Starting a Business
  • Law and Liability
  • Leaning into your community/finding funding
  • Your Business Operating System
  • Financial management/maximizing financial growth
  • Best practices in grant/loan application
  • One Page Business Plan
• Q&A (All)

Session 5: October 15 – Customer Discovery, Lean Canvas Business Plan, Finding Funding/Entrepreneurship Opportunities for Veterans

• Customer Discovery & Lean Business Plan & Value proposition
• Veteran Resources Panel

Session 6: October 22 – Challenges of Entrepreneurship & Pitch Practice Rotations

• Overcoming Challenges of Entrepreneurship
• Pitch Practice Circles

Session 7: October 29 – Pitch Event and Next Steps

• Pitch Event
• Celebration and Next Steps

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