Category Archives: Consumer Behavior

Consumer Behavior

 Consumer Behavior July 28, 2021

How heritage brands can sidestep the ‘curse of the original’

aerial photo of a flooded street and homes

 Consumer Behavior July 15, 2021

At-risk homeowners may forgo flood insurance

illustration of calculator over a coffin

 Consumer Behavior June 01, 2021

Caring emotions motivate funeral spending

photo of leftover food

 Consumer Behavior November 25, 2020

Smaller households are less efficient with food

photo of a couple on a mountaintop taking a selfie

 Consumer Behavior November 12, 2020

Ecotourism fans may be in it for the social posts

photo of professor Kenneth White teaching a class

 Consumer Behavior November 04, 2020

Family financial talks impact students’ money views

photo of a Rolls Royce

 Consumer Behavior October 16, 2020

Research focuses on awe factors in luxury brands

photo of UGA professor Julio Sevilla

 Consumer Behavior October 12, 2020

Professor focuses on marketing, consumer behavior

graphic illustration of pirates

 Consumer Behavior August 05, 2020

Digital buccaneers boost box office bang

Sattelite image of Hurricane Dorian

 Consumer Behavior August 04, 2020

Study of insurance demand finds errant behavior after disasters