Category Archives: Consumer Behavior

Consumer Behavior

A new UGA study found service members’ relationships were more strained when one partner oversaw the finances alone and partners did not agree about their spending. (Getty Images)

 Consumer Behavior July 05, 2025

Collaboration on finances can help repair relationships for military couples

The new UGA study found respondents interpreted the news article label “most read” to mean a story was more informative. (Getty Images)

 Consumer Behavior July 01, 2025

Labels are everything: New study reveals role of popularity in news articles

New UGA research looked at the financial knowledge, skills and behaviors of three generations.

 Consumer Behavior April 09, 2025

Financial well-being varies across generations

Kimberly Watkins is an assistant professor of financial planning, housing and consumer economics in the College of Family and Consumer Sciences.

 Consumer Behavior February 19, 2025

Assistant professor helps others find financial well-being

Cryptocurrencies have surged in popularity over the past decade, especially as more people learned about them through social media. (Getty Images)

 Consumer Behavior January 15, 2025

Social media users more likely to invest in cryptocurrencies

People living in disadvantaged communities or areas with high levels of economic inequality were less likely to volunteer, according to a new UGA study.

 Consumer Behavior September 18, 2024

People aren’t volunteering as much these days. What gives?

Bird's eye view of a woman on a laptop. Caption: The study found participants who used positive emotion search terms — such as joyful, or cheerful — to describe a water bottle were more than twice as likely to click on ads at the top of their search results than people who used non-emotion descriptors. (Getty Images)

 Consumer Behavior August 30, 2024

How cheerful is that water bottle?

Person eating ruffle chips out of a clear glass bowl.

 Consumer Behavior May 20, 2024

Too much of a good thing?

Image of a woman shopping for groceries online.

 Consumer Behavior March 11, 2024

Consumer interest in sustainability should influence how retailers market local food

Housing locations on a street view map.

 Consumer Behavior January 25, 2024

Local knowledge yields quicker, bigger sales