Category Archives: Consumer Behavior

Consumer Behavior

People living in disadvantaged communities or areas with high levels of economic inequality were less likely to volunteer, according to a new UGA study.

 Consumer Behavior September 18, 2024

People aren’t volunteering as much these days. What gives?

Bird's eye view of a woman on a laptop. Caption: The study found participants who used positive emotion search terms — such as joyful, or cheerful — to describe a water bottle were more than twice as likely to click on ads at the top of their search results than people who used non-emotion descriptors. (Getty Images)

 Consumer Behavior August 30, 2024

How cheerful is that water bottle?

Person eating ruffle chips out of a clear glass bowl.

 Consumer Behavior May 20, 2024

Too much of a good thing?

Image of a woman shopping for groceries online.

 Consumer Behavior March 11, 2024

Consumer interest in sustainability should influence how retailers market local food

Housing locations on a street view map.

 Consumer Behavior January 25, 2024

Local knowledge yields quicker, bigger sales

Woman looking at nutrition label.

 Consumer Behavior November 20, 2023

Impact of food nutrition labels on retail pricing and consumer purchasing

Food bank

 Consumer Behavior November 07, 2023

1 in 8 military families with children use a food bank to make ends meet

 Consumer Behavior September 12, 2023

Socializing boosts mood more than screentime

Plain product packaging

 Consumer Behavior August 15, 2023

When less is more

Couple looking at finances.

 Consumer Behavior May 30, 2023

Understanding how couples integrate finances