Graduate Student Excellence-in-Research Award 2010
Henrik Hagtvedt, a recent doctoral graduate in marketing, is also a practicing artist with 25 critically acclaimed art shows to his credit. Working with Professor Vanessa Patrick in UGA’s Terry College of Business, Hagtvedt leveraged his artistic talent into research projects that were published in several of the leading journals, including the Journal of Marketing Research, the Journal of Consumer Psychology, andEmpirical Studies of the Arts. His work on the infusion of art into consumer products received considerable national press coverage. He has continued to develop his work concerning the role of art and aesthetics in marketing, establishing him as the leading scholar in this field. He also has published two refereed journal articles on the topic of decision-making in consumer choice of luxury brands. He has presented his research in the art, marketing, and consumer judgments areas at 13 professional conferences. One of these papers won Best Paper at the Summer AMA Conference. Hagtvedt is currently an assistant professor in the Carroll School of Management, Boston College.