{"id":40856,"date":"2022-01-25T01:03:23","date_gmt":"2022-01-25T06:03:23","guid":{"rendered":"https:\/\/research.uga.edu\/news\/?p=40856"},"modified":"2022-01-24T15:32:09","modified_gmt":"2022-01-24T20:32:09","slug":"data-for-the-people-athens-wellbeing-project-helps-pinpoint-areas-of-civic-concern","status":"publish","type":"post","link":"https:\/\/research.uga.edu\/news\/data-for-the-people-athens-wellbeing-project-helps-pinpoint-areas-of-civic-concern\/","title":{"rendered":"Data for the people: Athens Wellbeing Project helps pinpoint areas of civic concern"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text el_class=&#8221;text-container first-paragraph&#8221;]When the novel coronavirus pandemic struck in 2020, it delivered an array of unforeseen hardships including shutdowns, unemployment and overburdened hospitals in communities across the world.<\/p>\n<p>Athens-Clarke County, however, had a head start in reacting to its community\u2019s needs, thanks to an ongoing research project from the University of Georgia\u2019s <a href=\"https:\/\/publichealth.uga.edu\/\" target=\"_blank\" rel=\"noopener\">College of Public Health<\/a>. The <a href=\"http:\/\/www.athenswellbeingproject.org\/\" target=\"_blank\" rel=\"noopener\">Athens Wellbeing Project<\/a> (AWP), which surveyed local residents in 2016 and 2018, provided detailed data and analysis at the neighborhood level that allowed community leaders and institutions to deal with variables ranging from food insecurity to vaccination outreach to WiFi distribution for its citizens in need.<\/p>\n<p>\u201cThe data wouldn\u2019t have been available before AWP, and the capacity to analyze that data and get it to those partners quickly was also made possible because of the researchers on our team,\u201d said <a href=\"https:\/\/publichealth.uga.edu\/faculty-member\/grace-bagwell-adams\/\" target=\"_blank\" rel=\"noopener\">Grace Bagwell Adams<\/a>, an associate professor in the College of Public Health who started the Athens Wellbeing Project in 2015 as its lead investigator. \u201cThe pandemic has made it especially clear for our community stakeholders how useful the data can be. We have applied it multiple times in the context of food security and emergency food distribution and other areas.\u201d<\/p>\n<p>Kelly Girtz, mayor of Athens-Clarke County, concurs.<\/p>\n<p>\u201cWe already knew where those challenge areas were, so we didn\u2019t have to reinvent the wheel in the midst of a crisis,\u201d Girtz said of the household data provided in two previous AWP surveys. \u201cWe already knew where deficits were.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;40862&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; el_class=&#8221;container&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-container&#8221;]<\/p>\n<h2>The next phase of wellbeing<\/h2>\n<p>Now the Athens Wellbeing Project has launched a third survey, utilizing postcard mailings, email outreach and special data-collection teams that partner with nonprofit shareholders for vulnerable populations.<\/p>\n<p>The stated mission of Phase 3 remains exactly the same: \u201cto empower the Athens community with meaningful data that will lead to more informed decision-making, improvements in service delivery, and greater quality of life for our citizens.\u201d\u00a0Bagwell Adams, now an\u00a0assistant dean for outreach, engagement and equity at CPH, said AWP collects\u00a0data across five domains: health, housing, community safety, civic vitality and education.<\/p>\n<p>\u201cWe are trying our best to get meaningful data into the hands of our community stakeholders\u2014the school district, the local government, the police department, and our hospital systems, as well as local non-profits,\u201d said Bagwell Adams. \u201cMost communities look at each of these data points in isolation rather than breaking the silos down among these domains. That\u2019s a mistake, because if we want to understand any areas of these human services deliveries, we have to look at all of them.\u201d<\/p>\n<p>The AWP survey provides a holistic snapshot of the community\u2019s needs and assets over time at a neighborhood level so it can better inform policies and help deliver the services needed for area households to shift, as Bagwell Adams puts it, \u201cfrom surviving to thriving.\u201d<\/p>\n<p>The wealth of information already collected in Phases 1 and 2 has gone a long way toward that goal, Girtz said.<\/p>\n<p>\u201cThe breadth of topical areas that are contemplated\u2014housing, childcare needs, perceptions around public safety, employment needs\u2014to have that 360-degree snapshot of the community is good,\u201d said Girtz. \u201cI think without AWP we would have some general ideas about what community needs are, but we wouldn\u2019t be able to drill down to the neighborhood level.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;40858&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; el_class=&#8221;container&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-container&#8221;]<\/p>\n<h2>Local data, local impact<\/h2>\n<p>The impact of the project could be measured in concrete ways even before the pandemic hit.<\/p>\n<p>The Clarke County School District was aware of high rates of absenteeism and tardies by students and teachers at Hilsman Middle School, but it didn\u2019t know why. AWP data helped to identify the area around HMS as one of the most uninsured\/underinsured and among the more financially fragile in Athens.<\/p>\n<p>That led to a community health center on site at Hilsman, in partnership with the Athens Neighborhood Health Clinic, to service students and teachers, decreasing the time students missed school to see a doctor.<\/p>\n<p>\u201cThe data helped to drive innovation for us,\u201d said Lawrence Harris, the chief of community engagement and strategic partnerships in Clarke County schools. \u201cWe\u2019ve seen attendance go up for staff and students at Hilsman. It\u2019s unfortunate the pandemic hit a year after the health center opened \u2026 but since reopening we\u2019re able to test staff and students on site as well as the community\u2014almost an onsite COVID command center for testing and vaccinations.\u201d<\/p>\n<p>AWP data also informed the school district when students were forced to attend school remotely from March 2020 through May 2021.<\/p>\n<p>\u201cDuring the pandemic we used the wellbeing data for understanding which families and neighborhoods might not have access to WiFi or consistent access to wireless internet. So we used those reports to figure out how to deploy our hotspots and WiFi buses,\u201d Harris said.<\/p>\n<p>\u201cThe wellbeing project has been an amazing partner. We\u2019ve used the data for our local school governance teams to not only see what\u2019s happening within the walls of our schools but with the families that reside in the neighborhoods around their schools so they can address other gaps that we would not traditionally notice.\u201d<\/p>\n<p>Other examples in which the AWP benefitted Athens-Clarke County residents:<\/p>\n<ul>\n<li>St. Mary\u2019s Hospital developed and deployed a mobile food pantry after the data showed there were more food-insecure people than were being served.<\/li>\n<li>For the first time ever, the Cancer Foundation of Northeast Georgia increased its financial support of families and individuals living with cancer after data showed that the financial burden of cancer was higher than previously understood.<\/li>\n<li>The data helped inform behavioral health interventions and support, particularly through telemedicine and telehealth during the pandemic when there were fewer in-person services for people with mental health and substance abuse issues.<\/li>\n<li>Athens-Clarke County was able to estimate how many residents might be facing eviction during the pandemic by using the data to determine how much families were paying for housing and how that compared to their income.<\/li>\n<\/ul>\n<p>\u201cWhat we found is the housing fragility of paying more than 30 percent of income is way greater than anybody anticipated,\u201d Bagwell Adams said. \u201cThat was used to demonstrate the level of need for the federal government and inform the efforts of our local government in housing policy.\u201d<\/p>\n<p>Said Girtz: \u201cWe have north of $50 million in federal funds that we want to direct toward community need, and AWP is going to help us do that in a carefully crafted way.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-container&#8221;]<\/p>\n<h2>Leveraging philanthropic investment<\/h2>\n<p>Data from the Athens Wellbeing Project also informs local philanthropic decisions.<\/p>\n<p>A prime example is the Get Comfortable campaign, spearheaded by Creature Comforts brewery, which mobilizes the funds raised by more than 60 local businesses. The campaign raised $1,800 in its first year in 2016 and has drawn $2 million collectively over the past six years.<\/p>\n<p>Its philanthropic model relies heavily on the AWP data to determine the areas of greatest need and then to distribute donations to local agencies that address those needs, said Matt Stevens, the director of strategic impact at Creature Comforts.<\/p>\n<figure id=\"attachment_40861\" aria-describedby=\"caption-attachment-40861\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40861 size-medium\" src=\"https:\/\/research.uga.edu\/news\/wp-content\/uploads\/sites\/19\/2021\/12\/Matt-Stevens-by-Mark-Taylor-300x300.jpg\" alt=\"Matt Stevens standing next to mural\" width=\"300\" height=\"300\" srcset=\"https:\/\/research.uga.edu\/news\/wp-content\/uploads\/sites\/19\/2021\/12\/Matt-Stevens-by-Mark-Taylor-300x300.jpg 300w, https:\/\/research.uga.edu\/news\/wp-content\/uploads\/sites\/19\/2021\/12\/Matt-Stevens-by-Mark-Taylor-150x150.jpg 150w, https:\/\/research.uga.edu\/news\/wp-content\/uploads\/sites\/19\/2021\/12\/Matt-Stevens-by-Mark-Taylor-250x250.jpg 250w, https:\/\/research.uga.edu\/news\/wp-content\/uploads\/sites\/19\/2021\/12\/Matt-Stevens-by-Mark-Taylor.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-40861\" class=\"wp-caption-text\">The Get Comfortable campaign, spearheaded by Creature Comforts brewery, mobilizes the funds raised by more than 60 local businesses and relies on AWP data to distribute donations, according to Matt Stevens, director of strategic impact. (Photo by Mark Taylor)<\/figcaption><\/figure>\n<p>\u201cWe aspire to remain as dispassionate as the data,\u201d said Stevens, a former student of Bagwell Adams in the graduate program at CPH. \u201cWe all have causes we care about, and there\u2019s nothing wrong with a cause-driven approach. But we wanted to ask the larger, more complicated question\u2014what are the most pressing needs here? Rather than leaning upon our understanding, we seek instead the priorities that have been identified by our local leaders and datasets, and then we inquire how best to channel our resources in that direction.\u201d<\/p>\n<p>Get Comfortable rigorously studies the data before soliciting requests for proposals from local nonprofit agencies. It then relies on the advice of an advisory council of local stakeholders (including AWP) to select which agencies will receive support each year.<\/p>\n<p>\u201cWe believe in the power of data-driven decision making as a business, but also in terms of our corporate philanthropy,\u201d Stevens said. \u201cWe have gathered so much insight and inspiration from a centralized needs-assessment database, and we feel very fortunate that in Athens we have that sort of resource. Not every community does.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;40859&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; el_class=&#8221;container&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-container&#8221;]<\/p>\n<h2>Data gathering in a pandemic<\/h2>\n<p>Bagwell Adams said her team\u2014which includes survey designer <a href=\"https:\/\/spia.uga.edu\/faculty-member\/amanda-abraham\/\" target=\"_blank\" rel=\"noopener\">Amanda Abraham<\/a> from the <a href=\"https:\/\/spia.uga.edu\/\" target=\"_blank\" rel=\"noopener\">School of Public and International Affairs<\/a>, geographer <a href=\"https:\/\/geography.uga.edu\/directory\/people\/jerry-shannon\" target=\"_blank\" rel=\"noopener\">Jerry Shannon<\/a> of the <a href=\"https:\/\/franklin.uga.edu\/\" target=\"_blank\" rel=\"noopener\">Franklin College of Arts and Sciences<\/a>, doctoral fellow Megan Bramlett and project manager Jacob Lambeck\u2014 \u201cworked with stakeholders to identify what they need and added some questions to help us capture the impact of COVID-19 on families in our community,\u201d said Bagwell Adams.<\/p>\n<p>Current surveys are taken online instead of door-to-door, with 10,000 handwritten postcards distributed to the targeted sample households. The response so far has exceeded expectations, with 3,500 household responses (and counting) from this round alone.<\/p>\n<p>\u201cIn over five years I do believe we\u2019ve built a little bit of brand recognition,\u201d Bagwell Adams said. \u201cI would like Athens Wellbeing Project to be a household thing where people know that every three years we\u2019ll be coming to talk to them, and they understand how the data are used. The most important thing in social science research is getting data over time.\u201d<\/p>\n<p>The <a href=\"https:\/\/athensareacf.org\/\" target=\"_blank\" rel=\"noopener\">Athens Area Community Foundation<\/a> stepped in to serve as champion of the Wellbeing Project in 2017\u2014holding the funds, paying expenses and convening stakeholders, while UGA conducts the research and performs data analysis. <a href=\"https:\/\/athensareacf.org\/about-us\/foundation-staff\/\" target=\"_blank\" rel=\"noopener\">Sarah McKinney<\/a>, Community Foundation president and CEO, believes the longitudinal data collected by the project fits perfectly with her organization\u2019s long-term mission.<\/p>\n<p>\u201cOftentimes we are rich in data but poor in understanding,\u201d McKinney said. \u201cWith the Wellbeing Project, the value here is a dataset that is understood.\u201d<\/p>\n<p>Six years in, the Athens Wellbeing Project has proven its worth to the community stakeholders who may have been hesitant to invest in it when it started in 2015. The two local hospitals weren\u2019t at the table in the first round but are keen stakeholders now.<\/p>\n<p>\u201cI\u2019m just very grateful that our community institutions and our university have taken a chance with this project,\u201d said Bagwell Adams. \u201cIf you look around, there are lots of communities trying to track wellbeing. But I\u2019ve yet to find one doing it in such a collaborative and thorough way. I think Athens is trailblazing in that respect.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;40866&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; el_class=&#8221;container&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-container&#8221;]<\/p>\n<div class=\"mceTemp\">\n<h2>Expanding the impact<\/h2>\n<p>Bagwell Adams believes the Athens Wellbeing Project can serve as a model to be implemented in other communities.<\/p>\n<p>\u201cTo be successful, it needs to be tailored to the community with local data for local solutions,\u201d she said. \u201cAspects of this project can be applied in other places, most importantly as a template for how you bring stakeholders together to invest in a process. That can be replicated, and it should be replicated.\u201d<\/p>\n<p>The success of AWP illustrates that the University of Georgia and the Athens community can work well together for the collective good.<\/p>\n<p>\u201cIt is seldom that the private, non-profit and public sectors come together and execute a unified strategy when it comes to community development work, but I would argue that we need each other,\u201d said Stevens. \u201cWe need local leaders to provide us the guidance to maximize our efforts and, conversely, communities need more businesses not only to get in the game but to make more informed decisions. And we have found a great, great partner in the Athens Wellbeing Project.\u201d<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>UGA\u2019s Athens Wellbeing Project surveys local residents and provides data and analysis on a variety of topics, giving community leaders a head start when responding to crises and changing needs.<\/p>\n","protected":false},"author":121,"featured_media":40860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"feature-single.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[220],"tags":[],"post_medium":[691,314],"publications":[],"authors":[380],"photographers":[439,404,745],"video_credit":[],"takeaways":[],"class_list":["post-40856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-medicine","post_medium-feature","post_medium-read","authors-scott-michaux","photographers-amy-ware","photographers-jason-thrasher","photographers-mark-taylor","entry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/research.uga.edu\/news\/wp-json\/wp\/v2\/posts\/40856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.uga.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.uga.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.uga.edu\/news\/wp-json\/wp\/v2\/users\/121"}],"replies":[{"embeddable":true,"href":"https:\/\/research.uga.edu\/news\/wp-json\/wp\/v2\/comments?post=40856"}],"version-history":[{"count":0,"href":"https:\/\/research.uga.edu\/news\/wp-json\/wp\/v2\/posts\/40856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.uga.edu\/news\/wp-json\/wp\/v2\/media\/40860"}],"wp:attachment":[{"href":"https:\/\/research.uga.edu\/news\/wp-json\/wp\/v2\/media?parent=40856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.uga.edu\/news\/wp-json\/wp\/v2\/categories?post=40856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.uga.edu\/news\/wp-json\/wp\/v2\/tags?post=40856"},{"taxonomy":"post_medium","embeddable":true,"href":"https:\/\/research.uga.edu\/news\/wp-json\/wp\/v2\/post_medium?post=40856"},{"taxonomy":"publications","embeddable":true,"href":"https:\/\/research.uga.edu\/news\/wp-json\/wp\/v2\/publications?post=40856"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/research.uga.edu\/news\/wp-json\/wp\/v2\/authors?post=40856"},{"taxonomy":"photographers","embeddable":true,"href":"https:\/\/research.uga.edu\/news\/wp-json\/wp\/v2\/photographers?post=40856"},{"taxonomy":"video_credit","embeddable":true,"href":"https:\/\/research.uga.edu\/news\/wp-json\/wp\/v2\/video_credit?post=40856"},{"taxonomy":"takeaways","embeddable":true,"href":"https:\/\/research.uga.edu\/news\/wp-json\/wp\/v2\/takeaways?post=40856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}